Copywriter. Ginger. Rule of three user. Rule breaker.
Screen Shot 2018-09-12 at 12.56.58 AM.png

Whirlpool

TV, OLV, social

Whirlpool

One of my main clients at Digitas. Here's some work I did under the Every Day, Care campaign.


Care Smarter

I wrote these (back-to-back) TV scripts as a junior working without a partner. They ended up being the scripts our ECD brought to the client, beating out work from a few other senior teams.

...and then the client killed the entire project. But I still chalked it up as a W, and it's one of the things I'm most proud of. Even if it hasn’t gotten made (yet?).


 

Care is Dramatic

Worked on an Oscars campaign for Whirlpool where we tweeted out UGC-style care videos matched with award categories on the night of the show.

 

Whirlpool at CES

Helped write this video that explained Whirlpool's new innovations to people at CES.

 
 

Also wrote this tweet when a few of the buildings at CES had a power outage. On par with the Oreo Superbowl blackout tweet I think.